Business Insights From Experts
Social media has taken over so much of our day to day lives and communication. These platforms have totally transformed the way we do business, the way we advertise, the way we market and the way we reach each consumer. The good news is that there are plenty of different platforms to choose from and there is a format to meet and reach every need of every business.
Continue reading “The Top 10 Social Media Platforms For Marketing Your Business”
Long gone are the days where employees had to jump into their cars and spend a few hours in traffic to get their 8 hours in at the office. Following the pandemic, many companies around the world allowed their employees to begin working at home, and it has led to a rise in online office suite usage around the world.
There is not much that can be said about cryptocurrencies that have not yet been drilled into the eyes and ears of the world for several years now following their growth in popularity. That being said, if you have been living under a rock for the past decade, this article will help you get up to speed with all the important things to understand about the exciting world of cryptocurrencies!
The world of business has changed dramatically over the last few years, and we’ve gone from a world that focused mainly on word-of-mouth to one where almost all advertising is done through the internet. This is a good thing for businesses, as it creates plenty of great opportunities to advertise on platforms that millions of people have access to.
We remain in very uncertain times. The pandemic may seem to be winding down, however, a lot of the changes we have made to staff and team dynamics may very well be here to stay. Working from home is the new office for a lot of us and in many cases, this is for the best too.
In the world of marketing, where there are so many different forms, errors are bound to pop up. When we consider B2B marketing or business to business marketing, it’s easy to see how such a specialised form can leave room for errors.
Continue reading “Are You Guilty Of These B2B Marketing Mistakes?”
Influencer marketing has become a major part of many social media strategies for brands around the world. It’s essentially using someone who has a big and active following on one or several platforms to promote your business to their followers. These people use their influence to sway followers into buying from the brands that they give the thumbs up to.
Continue reading “The Dos And Don’ts Of Influencer Marketing”
The goal of any for-profit business is to make money. There are only so many new products and/or services that you can sell to your existing customer base because, at some point, they’ll not need what you’re selling and (worse still) they might think you to be grasping at straws as they will find your offerings no longer relevant.
Continue reading “Why Social Media Is A Vital Strategy For Business”
While ecommerce stores have long been part of the internet, it was 2020 and the international pandemic that really saw them explode in popularity. As malls and physical stores slowly die away as more people turn to the online world, having an ecommerce website is an important step to finding long-term financial success.
For decades, the only way of really getting a business known to the general public involved physical labour, namely going out from door to door and talking to people directly, going to local business fairs, and putting up flyers around the local area. And while all of these methods undoubtedly work even today, the internet has completely changed the world of marketing in a number of ways.
Continue reading “The Most Successful Methods Of Online Marketing”
