One of the keys to success for small businesses is learning how to properly implement customer support. In fact, good customer support is often the backbone of long-term success, and not many companies survive by treating their customers badly.
Whether you’re a Baby Boomer or Gen-Z, you’ll know by now that social media is an essential part of marketing a company or a brand. When digital marketing and platforms like Instagram and Facebook were just starting out, the importance of social media was far less apparent. Indeed, it hadn’t yet taken the world by storm and using it was more of an option, an added bonus. Continue reading “Use it or Get Left Behind: The Importance of Social Media in Marketing”
There are a thousand different ways to reach out to people in the modern age, with social media being one of the most popular. But, surprisingly enough and despite its age, email is still among the primary methods of reaching as many people as possible. Almost everyone has an email account, and mass email marketing campaigns are among the most efficient ways of getting the name of your business to thousands of people at a time. There has never been a better time to adopt email marketing, and here we will explore some of the ways to make use of it.
A strong brand is recognisable. Trustworthy. It stands out from the competition and receives plenty of third-party endorsements. This is why taking the time to build your brand voice, to stand out from the crowd, is so worthwhile.
Social media has taken over so much of our day to day lives and communication. These platforms have totally transformed the way we do business, the way we advertise, the way we market and the way we reach each consumer. The good news is that there are plenty of different platforms to choose from and there is a format to meet and reach every need of every business.
Long gone are the days where employees had to jump into their cars and spend a few hours in traffic to get their 8 hours in at the office. Following the pandemic, many companies around the world allowed their employees to begin working at home, and it has led to a rise in online office suite usage around the world.
There is not much that can be said about cryptocurrencies that have not yet been drilled into the eyes and ears of the world for several years now following their growth in popularity. That being said, if you have been living under a rock for the past decade, this article will help you get up to speed with all the important things to understand about the exciting world of cryptocurrencies!
The world of business has changed dramatically over the last few years, and we’ve gone from a world that focused mainly on word-of-mouth to one where almost all advertising is done through the internet. This is a good thing for businesses, as it creates plenty of great opportunities to advertise on platforms that millions of people have access to.
We remain in very uncertain times. The pandemic may seem to be winding down, however, a lot of the changes we have made to staff and team dynamics may very well be here to stay. Working from home is the new office for a lot of us and in many cases, this is for the best too.
In the world of marketing, where there are so many different forms, errors are bound to pop up. When we consider B2B marketing or business to business marketing, it’s easy to see how such a specialised form can leave room for errors.