There are a thousand different ways to reach out to people in the modern age, with social media being one of the most popular. But, surprisingly enough and despite its age, email is still among the primary methods of reaching as many people as possible. Almost everyone has an email account, and mass email marketing campaigns are among the most efficient ways of getting the name of your business to thousands of people at a time. There has never been a better time to adopt email marketing, and here we will explore some of the ways to make use of it.
For the business owner trying to reach as many people as they possibly can, there’s no way they can sit and write and send every single email by hand. This is where automation comes in, allowing you to send out many thousands of emails with no more than a single click of a button. Automation also allows you to achieve incredible scale with minimal effort and has become a proven method of increasing overall conversion rates, meaning that using automated email campaigns is an excellent way of getting the name of your business out there.
Connect On A Personal Level
It might be tempting to send out cookie cutter emails with little more than the brand of your company plus what it does, but it’s worth taking the time to add a personal touch. Part of being personal is doing the right marketing research among your target audience, finding out what their personal interests and likes are, and building emails around this information. The more you get to know your audience on a personal level, the more you’ll be able to connect with them and send out more successful emails.
Name And Subject
It’s easy to think that the body of the email is the most important part, but it’s worth focussing on the name and subject of the email. After all, this is the first thing that the receiver is going to see, and if it’s appealing right away, they are much more likely to open the email rather than immediately sending it off to their trash. They must be able to instantly know that the email is from your company, and that the subject is compelling enough to maximise engagement.
Don’t Send Too Often
One of the most common reasons that a person is likely to unsubscribe from an email is because it’s being sent too many times. It’s always better to send out emails when you’ve got something of value to share, such as a special promotion or a new product/service, such as the best online pokes NZ offers if you’re running an online casino, for example. Sending out emails that have no real value is not a good idea, especially if you’re doing it multiple times a week.
Email can be a powerful and effective marketing tool when used properly, and doubly so when you combine it with other types of online marketing, such as social media.