The Dos And Don’ts Of Influencer Marketing

Influencer marketing has become a major part of many social media strategies for brands around the world. It’s essentially using someone who has a big and active following on one or several platforms to promote your business to their followers. These people use their influence to sway followers into buying from the brands that they give the thumbs up to.

Continue reading “The Dos And Don’ts Of Influencer Marketing”

Why Social Media Is A Vital Strategy For Business

The goal of any for-profit business is to make money. There are only so many new products and/or services that you can sell to your existing customer base because, at some point, they’ll not need what you’re selling and (worse still) they might think you to be grasping at straws as they will find your offerings no longer relevant.

Continue reading “Why Social Media Is A Vital Strategy For Business”

The Most Successful Methods Of Online Marketing

For decades, the only way of really getting a business known to the general public involved physical labour, namely going out from door to door and talking to people directly, going to local business fairs, and putting up flyers around the local area. And while all of these methods undoubtedly work even today, the internet has completely changed the world of marketing in a number of ways.

Continue reading “The Most Successful Methods Of Online Marketing”

How To Run A Successful, Modern Website

Following the global pandemic that we just experienced, more and more businesses around the world are turning to the internet to start promoting and selling their products.

Unless those businesses want to try and focus solely on social media, having a website is mandatory to create an online presence. Websites have become the store fronts of the modern age, so running one successfully is a key skill that all entrepreneurs will have to learn at some point or another.

Continue reading “How To Run A Successful, Modern Website”

Top Tips For Generating Internet Traffic

The online world has seen massive growth in just the last ten years, and there’s never been a bigger push for businesses to take their products and services on to the internet. This can be done in a few different ways, such as starting up a website as well as various social media accounts. For those entrepreneurs that are looking to drive traffic to their newly created website, these are some of the industry standard methods of doing just that.

Continue reading “Top Tips For Generating Internet Traffic”

Video Conferencing Etiquette

Videoconferencing has become a big part of the business world, even before we hit the current crisis. Today, it’s an essential part of conducting business as meetings in person have become somewhat dangerous in the face of the coronavirus. With customers and employees all being in different locations, the videoconference is now one of the most-used tools in our arsenal.

Continue reading “Video Conferencing Etiquette”

Best Business Apps For Smartphones

There is an app for virtually everything these days. But have you considered the real benefits of adopting and using apps for your business? Take a look at some of the most highly rated, business-oriented apps available today. Best of all; most of these apps will work on just about any smartphone, so you can have your employees adopt them as well.

Continue reading “Best Business Apps For Smartphones”