Business Insights From Experts
Following the global pandemic that we just experienced, more and more businesses around the world are turning to the internet to start promoting and selling their products.
Unless those businesses want to try and focus solely on social media, having a website is mandatory to create an online presence. Websites have become the store fronts of the modern age, so running one successfully is a key skill that all entrepreneurs will have to learn at some point or another.
The online world has seen massive growth in just the last ten years, and there’s never been a bigger push for businesses to take their products and services on to the internet. This can be done in a few different ways, such as starting up a website as well as various social media accounts. For those entrepreneurs that are looking to drive traffic to their newly created website, these are some of the industry standard methods of doing just that.
Videoconferencing has become a big part of the business world, even before we hit the current crisis. Today, it’s an essential part of conducting business as meetings in person have become somewhat dangerous in the face of the coronavirus. With customers and employees all being in different locations, the videoconference is now one of the most-used tools in our arsenal.
There is an app for virtually everything these days. But have you considered the real benefits of adopting and using apps for your business? Take a look at some of the most highly rated, business-oriented apps available today. Best of all; most of these apps will work on just about any smartphone, so you can have your employees adopt them as well.
Flexitime is defined as non-traditional work schedules for full-time employees. People still need to clock the hours of a full working week, but they can do so according to their own schedules, working earlier in the morning or later at night.
In a world with no end of competition for business, building a standout, memorable brand identity is not negotiable if you want your business to survive. Science shows that a solid identity plays an important role in customer engagement, because it conveys so much more than just the name of your company.
Continue reading “Using Science To Build Your Brand Identity”
You’ve probably heard the term viral marketing. In this age of social media, lightning fast internet, and a mobile phone in every consumer’s pocket, who hasn’t heard of viral marketing? If done correctly, it is the equivalent of running multiple advertising campaigns, all at a fraction of the cost. What about this equation doesn’t seem like being granted a license to print money?
Continue reading “Viral Marketing – Is It Viable For Your Business?”
Communication in the workplace is key to productivity, to keeping channels open between lower and upper level employees, and creating a cohesive environment that has staff that are always on the same page.
Continue reading “How To Communicate Effectively With Staff”
When it comes to customer trust is important and it is not something that is built through cheap gimmicks or fancy marketing plans. Continue reading “Smart Ways To Build Customer Trust”
Your brand defines your business. Let that sink in a bit.
Then think about the branding that the biggest companies use globally. They have instantly recognisable logos, colouring and designs that you know and connect with. That’s what you want for your business too. Continue reading “How To Create A Strong Corporate Brand”
