Social media has taken over so much of our day to day lives and communication. These platforms have totally transformed the way we do business, the way we advertise, the way we market and the way we reach each consumer. The good news is that there are plenty of different platforms to choose from and there is a format to meet and reach every need of every business.
Why Market on Social Media Platforms?
At the moment, it is estimated that we have more than 5 billion people that are active on social media from all over the world. Social media platforms have reshaped the lives of the whole world in terms of communication and exchange of content on the internet. The likelihood is that your customer base is already interacting with brands from your competitors on social media. This means that it is of utmost importance to get your business onto social media as soon as possible and ensure you are choosing the right platform too.
Social media marketing platforms can help you achieve your marketing goals, such as:
- Increasing website traffic
- Raising brand awareness
- Building conversions
- Improving interaction and communication with key audiences
- Creating a brand identity and positive brand association
Top Social Media Marketing Platforms
Here is the list of social media marketing platforms that you can consider marketing your brand on:
- Twitter (Now X.Com)
- YouTube
- Snapchat
- Tumblr
- TikTok
Potential Down Sides of Using Social Media Marketing Platforms
Despite the many positive benefits of utilising social media for brand awareness, there are a few possible negative challenges to consider.
Some of the challenges of using social media marketing platforms include the following:
- The Platform Is Not Built for Business
Most social media marketing platforms were not built for business, they were generally built for connecting people from one to the other via the internet. Some of the audience on these platforms might not be geared to your business or be able to purchase your product. - It Can Become A Costly Exercise
Paying for your advertising on social media opens up many more doors for your business and will reach a larger and wider audience. However, this can become very costly and can be a large monthly expense for your business. - Time-Consuming
Staying engaged and participating constantly with your audience takes a lot of time and effort. It is not something that can be done whenever you feel like it, it takes dedication and consistency. - Technical Knowledge
Just like you play no download pokies, you need to know what you are doing and you research well. It is easy to learn most of the skills needed to up keep your social media accounts, but it can become complicated and confusing very quickly, especially if you haven’t studied the ins and outs.
Each business has its own unique needs, especially when it comes to marketing. Using social media as part of your brand awareness and marketing needs has its pros and cons, finding balance between all of this information and trusting that your brand speaks for itself is the crux of the matter.