When it comes to customer trust is important and it is not something that is built through cheap gimmicks or fancy marketing plans.
Your brand defines your business. Let that sink in a bit. Then think about the branding that the biggest companies use globally. They have instantly recognisable logos, colouring and designs that you know and connect with. That’s what you want for your business too.
50 years ago, starting and marketing a new business often meant having to try and spread news of the business through word of mouth coupled with newspaper ads. Things have changed in the last few years, however, with the development of the internet and the social media platforms that followed as a result. Today, marketing […]
When starting a new business, it may seem obvious that some countries are better to begin in due to their socio-economic status, such as China, for example. The abundance of people, cheap commodities, and plenty of raw materials makes China, along with India and Brazil, great places to start up. The truth is, however, that […]
Blogging, particularly when you pair it with the power of social media, is an excellent way to promote your business and its services on the internet. There are countless small business owners out there who have turned their humble enterprises into notable pursuits by adding blogs to their websites – and it’s an easy step […]
As global business interests are becoming more important to the success of any company, so is workplace diversity becoming a necessity as opposed to a flag waved by business to show off their commitment to social change.
One of the biggest failings in modern business practices is the loss of motivation in the workplace. There’s no denying that a pay cheque plays a big factor when it comes to why your employees come to work every day, but money can’t solve everything. Low productivity often stems from having employees that feel more […]
2018 was a tough year for many small business owners, and unfortunately, this trend is one likely to continue in 2019. However, there are ways that you can unlock your organisation’s growth and revenue potential, largely through improving operational and managerial efficiencies.
Employee development is one of the most crucial parts of any business, and it’s also the most rewarding. However, for some reason it is often the most overlooked aspect of business and something managers leave till last on their to do list.
There are now more than 3 billion people using social media network across the globe, so harnessing the power of these networks simply makes sense for business of all sizes. If you haven’t yet used social media to promote or network your business, take a look at the many benefits that platforms like Facebook and […]