You’ve probably heard the term viral marketing. In this age of social media, lightning fast internet, and a mobile phone in every consumer’s pocket, who hasn’t heard of viral marketing? If done correctly, it is the equivalent of running multiple advertising campaigns, all at a fraction of the cost. What about this equation doesn’t seem like being granted a license to print money?
Communication in the workplace is key to productivity, to keeping channels open between lower and upper level employees, and creating a cohesive environment that has staff that are always on the same page.
50 years ago, starting and marketing a new business often meant having to try and spread news of the business through word of mouth coupled with newspaper ads. Things have changed in the last few years, however, with the development of the internet and the social media platforms that followed as a result. Today, marketing is both easier and more difficult than ever; where we now have greater access than in the past, but it also means much higher rates of competition.
When starting a new business, it may seem obvious that some countries are better to begin in due to their socio-economic status, such as China, for example. The abundance of people, cheap commodities, and plenty of raw materials makes China, along with India and Brazil, great places to start up.
Blogging, particularly when you pair it with the power of social media, is an excellent way to promote your business and its services on the internet. There are countless small business owners out there who have turned their humble enterprises into notable pursuits by adding blogs to their websites – and it’s an easy step for anyone to take, whether you write the blogs yourself or outsource them to a specialized content writer! Continue reading “5 Benefits of Starting a Business Blog”
One of the biggest failings in modern business practices is the loss of motivation in the workplace. There’s no denying that a pay cheque plays a big factor when it comes to why your employees come to work every day, but money can’t solve everything.
2018 was a tough year for many small business owners, and unfortunately, this trend is one likely to continue in 2019. However, there are ways that you can unlock your organisation’s growth and revenue potential, largely through improving operational and managerial efficiencies. Continue reading “5 Trends for Small Businesses in 2019”