In a world with no end of competition for business, building a standout, memorable brand identity is not negotiable if you want your business to survive. Science shows that a solid identity plays an important role in customer engagement, because it conveys so much more than just the name of your company.
You’ve probably heard the term viral marketing. In this age of social media, lightning fast internet, and a mobile phone in every consumer’s pocket, who hasn’t heard of viral marketing? If done correctly, it is the equivalent of running multiple advertising campaigns, all at a fraction of the cost. What about this equation doesn’t seem […]
Communication in the workplace is key to productivity, to keeping channels open between lower and upper level employees, and creating a cohesive environment that has staff that are always on the same page.
When it comes to customer trust is important and it is not something that is built through cheap gimmicks or fancy marketing plans.
Your brand defines your business. Let that sink in a bit. Then think about the branding that the biggest companies use globally. They have instantly recognisable logos, colouring and designs that you know and connect with. That’s what you want for your business too.
50 years ago, starting and marketing a new business often meant having to try and spread news of the business through word of mouth coupled with newspaper ads. Things have changed in the last few years, however, with the development of the internet and the social media platforms that followed as a result. Today, marketing […]
When starting a new business, it may seem obvious that some countries are better to begin in due to their socio-economic status, such as China, for example. The abundance of people, cheap commodities, and plenty of raw materials makes China, along with India and Brazil, great places to start up. The truth is, however, that […]
Blogging, particularly when you pair it with the power of social media, is an excellent way to promote your business and its services on the internet. There are countless small business owners out there who have turned their humble enterprises into notable pursuits by adding blogs to their websites – and it’s an easy step […]
As global business interests are becoming more important to the success of any company, so is workplace diversity becoming a necessity as opposed to a flag waved by business to show off their commitment to social change.
One of the biggest failings in modern business practices is the loss of motivation in the workplace. There’s no denying that a pay cheque plays a big factor when it comes to why your employees come to work every day, but money can’t solve everything. Low productivity often stems from having employees that feel more […]