When it comes to customer trust is important and it is not something that is built through cheap gimmicks or fancy marketing plans.
Just like getting good at the online Blackjack Canada offers takes time, practice and patience, so too does building a client relationship and establishing trust.
Trust can also be a very fragile thing, and companies that have lost it can stand to lose a lot of business too.
The following tips will thus not only help you establish trust, they’ll also ensure you maintain it, and that the bond between your business and the customer is strongly forged and resilient.
Offer a safe experience
Whatever product you are offering, make sure that customers feel safe when buying it. Even if you are not actually selling your wares at an ecommerce site, make sure that your website is safe too and that has necessary security protocols in place, especially if clients will be submitting queries and email addresses or other personal information. SSL certificates go a long way to making clients feel comfortable and protected.
Be active on social media
Social media gives you an amazing opportunity to really connect and engage with your customer base and to jump on any queries or issues as soon as they arise.
If you have a strong social media presence people will be inclined to trust you, and if you are responsive to posts, this is even better.
The more active you are, the more followers you’ll attract too, and this is also a good indication of trust, as people like to stick with brands that are well supported and well known.
Prioritise customer service
When issues arise, trust can become fragile, but it is how you deal with something that can make or break it. If a customer has an issue, ensure that your customer service is on point and that you resolve the issue quickly and easily. This way, the customer will remember the good parts rather than the bad.
Under promise and over deliver
So often brands lie to customers about what they can expect, and then customers are left feeling let down and disillusioned. Rather, opt for the opposite approach. Under promise and then over deliver, and give your customers a pleasant surprise.
If you have shipping times, always advise that they will take longer to ensure they reach the customer earlier than expected, and if your product has a life span rather say it is shorter than longer, so you don’t let anyone down. Of course don’t under promise to a point where it damages your brand, be realistic and your customers will never feel cheated or manipulated.
Be available at all times
Lastly, whether its making your contact details easy to find, offering support via different channels or simply responding to all queries as quickly as possible, being available will build trust and ensure that clients know they can always talk to you when they need something.