In the world of marketing, where there are so many different forms, errors are bound to pop up. When we consider B2B marketing or business to business marketing, it’s easy to see how such a specialised form can leave room for errors.

Marketers like to believe that they know best and that they’re ahead of the curve – and most times we are. However, in an ever-changing digital world, it becomes a lot more complex to manage it all.

In terms of B2B marketing, you’re already targeting a group of specialists that know a thing or two about what you’re advertising. Throw in the wonders of the internet and suddenly everyone is an expert. The only question is, are you one of them?

Doom and gloom aside, it’s not all bad news. In fact, most of these mistakes and errors are easy to identify and fix. To help you, we’ve identified a few of the common culprits as well as what you can do to make it right.

5 B2B Mistakes You’re Probably Making

1. Jargon overuse

While B2B marketing requires a degree of knowledge and the jargon that goes along with it, there is such a thing as too much of a good thing. Avoid overusing certain terms, or simply using terms because it “sounds right”. Keep it simple, and only use the “big words” when necessary.

2. Forcing your name

If customers are already looking into your brand, they’ll know your name. There’s no need to mention it 100 times in a single piece of marketing collateral. Not only is this annoying, but it also creates an unprofessional look.

Rather mention your name once as an introduction and maybe towards the end. More than that is too much.

3. Inexecutable actions

If you are trying to drive customers to your website or any other platform, you need to ensure that everything is functioning to facilitate this. In fact, anything that your customers need to use to continue their journey needs to be thoroughly checked.

If you’re sharing a promo code, make sure it works the way it should. A good rule of thumb is to test the system before making it part of a campaign.

4. Not identifying the next step

It’s all good and well that you are marketing your product or brand, but what is the next step? What do customers need to know? You need to have a clear call to action that directs customers to do something.

This will be linked to the purpose and ultimately help you reach your goal, so make sure that you know what you’re looking to achieve and make it happen.

5. Measurable success

Tying in with the previous step, you need to have a checklist, or KPIs, in place to monitor and evaluate the progress of your efforts. You need to know what’s working, what isn’t and change your plan accordingly. Before any campaign is launched, create reasonable goals that you are looking to achieve.

When it boils down to it, it’s all about going back to basics and keeping it as simple as possible, just like when you play at Focus on what you do best, and don’t try to overcomplicate things by adding unnecessary information to the process. A few simple changes will do your brand the world of good.