The online world has seen massive growth in just the last ten years, and there’s never been a bigger push for businesses to take their products and services on to the internet. This can be done in a few different ways, such as starting up a website as well as various social media accounts. For those entrepreneurs that are looking to drive traffic to their newly created website, these are some of the industry standard methods of doing just that.
Anyone using the internet will have to type the search words and terms into a search engine like Google before they can find their desired results. At first, this may not seem like the best way of gaining any amount of traffic due to the sheer amount of people using the internet – 4 billion at the moment – but it’s actually the key to finding an audience. The number of people currently online means that there is a market for just about anything imaginable and focusing on a specific niche is a great way of targeting the desired traffic. There are many misconceptions about what makes a niche, but for the most part, it can be anything marketable. Some examples include gaming, cooking, or cars – but keep in mind that a general niche is often not enough due to over saturation.
Instead, rather focus on smaller “micro-niches”; where a website is concerned with cars, for example, but specifically the sound systems found in cars.
When a person searches online, they can only find what they want by using the correct term, as mentioned above, and this is where targeted keywords come into play. A website owner will want to use a service like Jaaxy to find and weigh up the different keywords that they would to include in the content added to the website. These keywords make or break the amount of traffic that the site receives – which is why it’s vital to do the proper research before committing to a specific article or piece of content.
Keyword variation depends entirely on research performed by the site owner; and they will have to consider a few different factors. These include the prevalence of a set of words, how often they are used by other sites, what their rankings are, and whether or not they have the potential to drive new or existing traffic.
The next big aspect to focus on is the website itself. It needs to be presentable, easy to navigate, and have enough content on it to be ranked by one of the big search engines, like many of the websites offering fun bets online or other interesting services. Along with this, it’s important that the site is viewable on all devices, and especially mobile as more and more people use their phones and tablets for their online searches. Dark-themed websites are also becoming more desirable, as are sites that are both interactive and quick to load, although having these two together can be difficult to pull off, so it might be worth investing in a web designer.